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Tuesday, 05 March 2013 17:12

ADRA Change Architects launches new coaching program

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First professional coaching system for manager-level employees


NEW JERSEY, March 5, 2013:  ADRA TLC Advantage, the first professional coaching program designed specifically for high-potential, manager-level employees, was launched today by leading change management consultancy, ADRA Change Architects.

"High-performing manager-level employees and their employers can reap huge benefits from professional coaching in the workplace, but it's often seen as too expensive," says Beth Banks Cohn, PhD, founder and president of ADRA.  "We've created the ADRA TLC Advantage as a way to give these high-potential employees access to professinoal coaching - but in a more affordable way."

ADRA's Technology Leveraged Coaching (TM) uses a proprietary online system to help manager-level professionals establish goals, solicit feedback from peers and experts, and understand how to integrate key learnings and feedback into their day-to-day activities and long-term career goals.  Programs are personalized and provide online and real-time access to professinoal coaches - all at about one-fifth the cost of traditional high-level 'executive' coaching.

"ADRA has been providing coaching services to senior executives at Fortune 500 companies for more than 20 years, and we know that coaching delivers tremendous benefits to both individuals and the organizations in which they work," says Cohn, author of ChangeSmart and Taking the Leap.  "We knew that providing coaching to manager-level employees could deliver similar benefits - it was just a matter of finding a cost-effective way to provide it."

The ADRA TLC (TM) Advantage system offers two tiers of coaching so clients can choose the one most suitable for them.  As Cohn says:  "We see this as being something an individual can pursue on their own as a career investment, or that companies can provide to groups of top performers as a way of investing in their workforce in the long term.  In either case, it's a great way for managers to move to the next level."


For over 20 years, ADRA Change Architects has delivered executive coaching, leadership and management consulting to Fortune 500 organizations across the US.  Practice areas include strategic change planning, implementation and communication, coaching, presentations and training, all designed to facilitate business transformation that has a real impact on the bottom line.

For more information, contact:

Beth Banks Cohn, President

beth (at)


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Beth Banks Cohn, PhD, founder and president of ADRA Change Architects, is dedicated to helping you and your organization reach your full business potential…
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